What is your website budget?
How much should you spend on website design?
In today’s economic situation, the first question customers ask when they call a web design company is how much the website is going to cost. So let’s review how much website design should cost.
First of all, never, ever design the website yourself unless you are a professional in this field. Think about it, let’s say you are an owner of a restaurant and you are an excellent cook. If the plumber comes to your home and says that there is a leak in one of the pipes, would you fix it yourself or hire the plumber? Well, you can read a manual and try doing it yourself, but where is the guarantee that you will do it right? Where is the guarantee that you will not damage other pipes? Or if it leaks again tomorrow, will somebody fix it for you for free or will they charge you? How about the time you have to spend to learn? Will fixing it yourself save you more money than you could have earned if you invested that time in your business instead? The same goes for your website design. Trust the professionals. They can guarantee you quality, cutting edge design, and customer support.
Secondly, shop around. Call a few companies, get proposals from them, and then compare. The price range will amaze you. It can go from $50/hr to over $250/hr. Yes, there are many amateurs, who can design a website for a $100, but the truth is, you get what you pay for. Over the years we had worked with many companies whose websites looked nice, but under the hood, the code was terrible. In order to add or change something, we had to spend many hours and often ended up rebuilding the website completely. The website is not like a toy that you buy, play with, and then throw away. You should be able to easily modify and update it, upload new pictures, create new pages, and write new content.
Here is a good example. Imagine that you are the owner of an auto-repair shop and a customer comes to you and asks you why the repairs cost so much and then proceeds to tell you that it should cost half that amount. What would you say? At first, you would probably get a little upset, but then you would explain that you need to pay salary and rent, you need to pay for your license fees and taxes, you need to buy parts, and so forth. And in the end you need to make some profit. We usually see the end-product and many times we underestimate the cost of making it. The same goes for a website. We think it's so easy, but we forget to count the hours that programmers and designers have to spend in the process. That does not mean you have spend $10,000 on a simple website. Many companies overprice their service because of their brand or popularity. The only one way to know how much to spend is to shop around and find a good deal for yourself. You can choose one company over another for many reasons – maybe because it's local, maybe because it has good customer service, maybe because of its reputation , or maybe because the PRICE doesn’t BITE.
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